January 30, 2024
The B2B buyer journey has become increasingly complex, with buyers conducting more self-directed research before engaging with vendors. Marketers must rethink their strategies to attract and influence prospective buyers in this environment. Fresh research from Endeavor Business Media’s annual B2B marketing benchmark report sheds light on key trends and best practices. The Evolving Nature of
January 27, 2024
Artificial intelligence (AI) tools like ChatGPT and Claude are revolutionizing marketing by automating tedious tasks and generating high-quality content. Savvy marketers are integrating these tools into their workflows to do more with less and free up time for strategic thinking. To get advice on how to do this, we enlisted the help of our AI
January 23, 2024
In the latest episode of the Healthtech Marketing Show, I chatted with Casey Meehan about the continual developments in generative AI. We first spoke with Casey about Generative AI last year with a heavy focus on content marketing, and so much has happened since then. In 2024, marketing teams are shifting from experimentation to how
January 19, 2024
We just launched a detailed and comprehensive calendar of the major healthcare technology and digital events for the next three years. This covers events in the US, Europe, and Asia. This includes event details, dates and location, registration information, link to events and more.
January 15, 2024
I recently had the pleasure of hosting Mike Miliard, Executive Editor at Healthcare IT News, on the inaugural live video session of the Health Tech Marketing Show podcast. We covered a lot of ground discussing the major healthcare IT trends shaping up for 2024.
January 11, 2024
In today’s competitive sales landscape, effectively enabling your team with the right messaging and content for prospects is critical. Artificial intelligence (AI) tools like ChatGPT, Claude.ai offer the game-changing potential to make sales enablement more efficient and impactful. Follow this step-by-step guide to leverage AI to craft personalized messaging, build detailed buyer personas, map content to the buyer’s journey, and more.
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