February 27, 2024
I recently had the pleasure of speaking with JD Whitlock, the Chief Information Officer (CIO) at Dayton Children’s Hospital, on The Healthtech Marketing Show. I’m continually fascinated by the scale and complexity of healthcare organizations. As JD pointed out, Dayton Children’s has over $600 million in annual revenue – yet in the world of hospitals
February 23, 2024
Imagine navigating a vast ocean without a compass. The journey may be exciting, but reaching your destination becomes a near-impossible feat. In the dynamic world of revenue operations, data serves as our compass, guiding us towards sustainable growth and market leadership. As a seasoned CRO, I’ve witnessed firsthand the transformative power of data-driven insights. Today,
February 20, 2024
On a recent episode of The Healthtech Marketing Show, I sat down with social selling expert Tim Hughes, author of Social Selling Techniques to ChangeMakers. With 25 years of enterprise B2B sales experience and a history of rolling out social selling to thousands globally, Tim shared his methodology for transforming organizations to sell socially at
February 12, 2024
HIMSS recently conducted an insightful study on the evolving healthcare IT (HIT) buyer journey to understand how HIT purchase decisions are made in today’s complex healthcare environment. The research was presented for the latest The Healthtech Marketing Show Live. This included insights from a panel of healthcare marketing experts, including Matt Carollo (HIMSS), Kaycee Kalpin (Premier Inc), Karsten Russell-Wood (Equum Medical), and your truly, as host Adam Turinas (healthlaunchpad).
February 11, 2024
We recently gathered a group of HIT CMO’s and Marketing Leaders for our monthly HIT CMO Roundtable. This month’s topic was the challenges in developing an effective Ideal Customer Profile (ICP) and turning that into an actionable target account list. “I think there’s a lot of various inputs in creating the ICP…figuring out what is
February 7, 2024
Industry analysts play a vital role in healthcare technology, helping buyers navigate an increasingly complex vendor landscape. In this episode of the Healthtech Marketing Show, John Moore III, Managing Partner of Chilmark Research, lends his perspective as a veteran analyst to elucidate the value firms like his provide. Read on for John’s insights on the role of healthtech analysts.
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