I recently had the pleasure of speaking with JD Whitlock, the Chief
Welcome to the ABM Kickstart
Resource Center
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Join me for 30-minutes to discuss your approach to ABM, the challenges you face and see if the ABM Kickstart program is right for you.
View Recording Of Workshop (Presentation Parts - Not Breakouts)
ABM Resources - Planning Tools and Templates
- ABM Experiment Design Framework (Word) Download
- ABM Pilot Project Planner (Excel) Download
- ABM Kickstart Workshop Presentation (PDF) Download
- Persona Example (Word) Download
- Creative Brief Example (Word) Download
- ABM Series Recordings (Website) View
- 2021 Healthcare Tech Marketing Survey (PDF) Download
- Foundations of ABM for Healthcare (PDF) Download
- Best Practice In Targeting (PDF) Download
ACCOUNT BASED MARKETING: 2021 PLAYBOOK
ABM is becoming a high priority for healthtech marketers.
Together, healthlaunchpad and HIMSS created this 6-part educational series exclusively for healthtech marketers. This includes research, fundamentals of ABM, best practice in targeting, campaign planning, many examples and the future of ABM.
Instructions on how to use the ABM Pilot Project Planner
Blog Posts
The Evolving Healthcare IT Buyer Journey: New Research and Insights
It’s Not Getting any Easier HIMSS recently conducted an insightful study on
The Changing Buyer Journey: Key Insights for Healthcare B2B Marketers
The B2B buyer journey has become increasingly complex, with buyers conducting more
Global Healthtech and Digital Events Calendar 2024-2026
We just launched a detailed and comprehensive calendar of the major healthcare
“Don’t call me. I’ll call you when I’m good and ready.”
Health Tech Marketing Trends 2024
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