No one is tougher to market to than Healthcare
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ABM, brand strategy and marketing exclusively for Healthcare Technology
ABM for Healthcare
Develop an effective ABM strategy and generate demand in new ways.
Brand Strategy and Marketing Optimization
Improve your marketing effectiveness and optimize your brand strategy.
Content, Digital and ABM Programs
"Level" up your marketing programs with killer content and digital marketing.
US Healthcare Market Entry Strategies
Investigate and validate the opportunity. Go-to-market planning. Find customers.
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We specialize in content, social media, ABM, digital search and webinar marketing for healthcare technology. It's all we do!
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What Clients Say
KC Frank
“We have been working with healthlaunchpad for a year and they have really helped us take our marketing to the next level. They have a great process, and the team is a pleasure to work with. It’s hard to find a team that gets the intricacies of the healthcare market and can execute great marketing day in day out.”
KC Frank
Jim Brown
“Adam and the healthlaunchpad teams are ABM experts. They have helped ramp-up with ABM in a short time. Thanks to these folks our sales, marketing and account management teams are collaborating on a program that is already generating results. It’s exciting to see this come to life. They also create engaging healthcare content too!”
Jim Brown
Sandra Powell-Elliott
“Adam has the hands-on experience in what it takes to build a successful healthcare technology business. He is a strategic thinker who gets the healthcare market and a great advisor to anyone trying to grow their healthcare business.”
Sandra Powell-Elliott
Ben Person
“I have really enjoyed partnering with Adam and healthlaunchpad over the past few years as we’ve looked to grow awareness in the healthcare market and refine our healthcare marketing strategy. Adam brought his deep experience in healthcare marketing especially for the c-suite and gave us guidance around how to position our message, define the overall healthcare marketing plan and most importantly how to elevate our brand to show that we are thought leaders in healthcare.”
Ben Person
Jon Samsel
“Adam Turinas and his team at healthlaunchpad and are an exceptional healthcare marketing consultancy. They have a keen pulse on the ever-evolving medtech market, they are well-connected to today’s movers and shakers, and they deliver professional-grade strategy plus tactical deliverables – on time and within budget.”
Jon Samsel
Daniel Scalisi
Chief Growth Officer,
Bluestream Health
“We have been working with the healthlaunchpad team for a year now and they deliver! They are an integral part of our team. What sets them apart is deep experience in selling technology to healthcare, strong strategic insight and really strong digital work, especially in content, SEO and ABM.“
Ben Person
VP Global Marketing, Nuvolo
"I have really enjoyed partnering with Adam and healthlaunchpad over the past few years as we’ve looked to grow awareness in the healthcare market and refine our healthcare marketing strategy. Adam brought his deep experience in healthcare marketing especially for the c-suite and gave us guidance around how to position our message, define the overall healthcare marketing plan and most importantly how to elevate our brand to show that we are thought leaders in healthcare.”
Sandra Powell-Elliott
VP Life Sciences Innovation
Hackensack Meridian Health
"Adam has the hands-on experience in what it takes to build a successful healthcare technology business. He is a strategic thinker who gets the healthcare market and a great advisor to anyone trying to grow their healthcare business."
Latest Blog Posts
The Healthcare CIO’s Perspective: How They Research, Buy & Want to Be Sold To
I recently had the pleasure of speaking with JD Whitlock, the Chief Information Officer (CIO) at Dayton Children’s Hospital, on The Healthtech Marketing Show. I’m continually fascinated by the scale and complexity of healthcare organizations. As JD pointed out, Dayton Children’s has over $600 million in annual revenue – yet in the world of hospitals
Your Secret Weapon: Focusing on Data to Unlocking Revenue Growth
Imagine navigating a vast ocean without a compass. The journey may be exciting, but reaching your destination becomes a near-impossible feat. In the dynamic world of revenue operations, data serves as our compass, guiding us towards sustainable growth and market leadership. As a seasoned CRO, I’ve witnessed firsthand the transformative power of data-driven insights. Today,
Transforming Your Organization for Social Selling
On a recent episode of The Healthtech Marketing Show, I sat down with social selling expert Tim Hughes, author of Social Selling Techniques to ChangeMakers. With 25 years of enterprise B2B sales experience and a history of rolling out social selling to thousands globally, Tim shared his methodology for transforming organizations to sell socially at
The Evolving Healthcare IT Buyer Journey: New Research and Insights
HIMSS recently conducted an insightful study on the evolving healthcare IT (HIT) buyer journey to understand how HIT purchase decisions are made in today’s complex healthcare environment. The research was presented for the latest The Healthtech Marketing Show Live. This included insights from a panel of healthcare marketing experts, including Matt Carollo (HIMSS), Kaycee Kalpin (Premier Inc), Karsten Russell-Wood (Equum Medical), and your truly, as host Adam Turinas (healthlaunchpad).
The Changing Buyer Journey: Key Insights for Healthcare B2B Marketers
The B2B buyer journey has become increasingly complex, with buyers conducting more self-directed research before engaging with vendors. Marketers must rethink their strategies to attract and influence prospective buyers in this environment. Fresh research from Endeavor Business Media’s annual B2B marketing benchmark report sheds light on key trends and best practices. The Evolving Nature of
Global Healthtech and Digital Events Calendar 2024-2026
We just launched a detailed and comprehensive calendar of the major healthcare technology and digital events for the next three years. This covers events in the US, Europe, and Asia. This includes event details, dates and location, registration information, link to events and more.